Fit Families Fest 2019

Fit Families Fest 2019  by Herbalife was a sports event held across 4 cities - Ahmedabad, Bhubaneshwar, Hyderabad, Ludhiana. Our scope of work was to create the main design template for the event which would be translated onto various platforms like website, social media posts and main event collateral as displayed below.

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The design is inspired from the shape of the city. Since it is a families fest, the design shows a family running as a constant in the design of all the cities.

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The pathway displayed in each city takes us through the prominent architectural monuments and places in the city.